Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared]
Save $6
Everyday Base-ics Set
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Diamond wears Swipe Concealer in 15 PV. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Here shows our model's before and after using Swipe Concealer. [Shared]
[Shared]
[Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared]
Everyday Base-ics Set
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Diamond wears Swipe Concealer in 15 PV. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 which is a 100% Mineral SPF, is light to medium coverage, has a natural finish, and is soothing while providing Blue Light Protection. Our Swipe Serum Concealer is lightweight and buildable, is medium to full-coverage, doesn't cling to dry patches and provides a skin-like natural finish. Our products are non-irritating, dermatologist approved, and clinically tested. [Shared]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Here shows our model's before and after using Swipe Concealer. [Shared]
[Shared]
[Shared]
SunnyDays™ Tinted SPF 30
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]
National Eczema Association Seal of Acceptance
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Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]
National Eczema Association Seal of Acceptance
Save $6
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]
National Eczema Association Seal of Acceptance
Save $6
SunnyDays™ Tinted SPF 30
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 40 Runyon, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [40 Runyon]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [05 Fairfax]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [10 Larchmont]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 50 Sunset, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [50 Sunset]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [45 Silver Lake]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 55 Temescal, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [55 Temescal]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [25 Ocean Park]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 30 PCH, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [30 PCH]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 65 Topanga, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [65 Topanga]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 60 Third St, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [60 Third St]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 70 Venice, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [70 Venice]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [35 Point Dume]
[38 Pomona]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 15 Melrose, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [15 Melrose]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [13 La Cienega]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [20 Mulholland]
Product advertisement showing faces with different skin conditions and a National Eczema Association logo. [Shared]
Color swatches on arms with corresponding shade numbers for a makeup product. [Shared]
Hand holding a sunscreen foundation tube with product details on a blue background [Shared]
[Shade match chart showing 3 models wearing Lightshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:20 Mulholland,25 Ocean Park,30 PCH, 35 Point Dume,38 Pomona,40 Runyon]
[Shade match chart showing 3 models wearing Fair shade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:05 Fairfax,10 Larchmont,13 La Cienega,13 La Cienega,15 Melrose,18 Montana,20 Mulholland.]
[Shade match chart showing 3 models wearing Tanshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades: 45 Silver Lake,50 Sunset,55 Temescal,60 Third St, 60 Third St,65 Topanga,70 Venice]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Our shade ranges for SunnyDays SPF 30 range from Fair to Rich skin tones. [Shared]
Skincare product with ingredients listed on a light purple background [Shared]
Tower 28 skincare products including a tube and two bottles on a white background with text about product pairing. [Shared]
SunnyDays™ Tinted SPF 30
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga]
Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice]
SunnyDays™ Tinted SPF 30
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 40 Runyon, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [40 Runyon]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 18 Montana, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [18 Montana]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [05 Fairfax]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [10 Larchmont]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 50 Sunset, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [50 Sunset]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [45 Silver Lake]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 55 Temescal, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [55 Temescal]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [25 Ocean Park]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 30 PCH, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [30 PCH]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 65 Topanga, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [65 Topanga]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 60 Third St, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [60 Third St]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 70 Venice, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [70 Venice]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [35 Point Dume]
[38 Pomona]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 15 Melrose, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [15 Melrose]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [13 La Cienega]
A person's face before and after applying SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland, revealing sheer, buildable coverage that visibly evens skin tone and softens discoloration while maintaining a natural, skin-like finish. [20 Mulholland]
Product advertisement showing faces with different skin conditions and a National Eczema Association logo. [Shared]
Color swatches on arms with corresponding shade numbers for a makeup product. [Shared]
Hand holding a sunscreen foundation tube with product details on a blue background [Shared]
[Shade match chart showing 3 models wearing Lightshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:20 Mulholland,25 Ocean Park,30 PCH, 35 Point Dume,38 Pomona,40 Runyon]
[Shade match chart showing 3 models wearing Fair shade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades:05 Fairfax,10 Larchmont,13 La Cienega,13 La Cienega,15 Melrose,18 Montana,20 Mulholland.]
[Shade match chart showing 3 models wearing Tanshade of Tower 28 SunnyDays SPF 30 Tinted Sunscreen Foundation, including shades: 45 Silver Lake,50 Sunset,55 Temescal,60 Third St, 60 Third St,65 Topanga,70 Venice]
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. Our shade ranges for SunnyDays SPF 30 range from Fair to Rich skin tones. [Shared]
Skincare product with ingredients listed on a light purple background [Shared]
Tower 28 skincare products including a tube and two bottles on a white background with text about product pairing. [Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Save $6
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
Save $6
[13.0 PLAYA]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Save $6
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Save $6
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]
Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH]
Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU]
Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC]
Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA]
Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP]
Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE]
Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN]
Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC]
Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR]
Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC]
Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI]
[13.0 PLAYA]
Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV]
Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO]
Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB]
Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD]
Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV]
Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO]
Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA]
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Swipe Serum Concealer®
Close-up of a woman's face with blonde hair and gold hoop earrings, wearing a light makeup look. [1.0 BH]
Before and after comparison of a woman's smile with cosmetic effects applied. [1.0 BH]
Close-up of a woman's face with brown hair and hoop earrings, wearing makeup. [1.0 BH]
Before and after comparison of a woman's face with visible skin texture improvement. [1.0 BH]
Close-up of a woman with blonde hair and visible ear, wearing earrings on a white background. [2.0 BU]
[2.0 BU]
Close-up of a woman's face with text indicating product application on skin. [2.0 BU]
[2.0 BU]
Woman with a bright smile, showcasing teeth, on a white background. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment effects. [3.0 CC]
Close-up of a woman's face with a focus on her skin texture, wearing a light-colored top. [3.0 CC]
Before and after comparison of a woman's smile with skin treatment application. [3.0 CC]
Woman with blonde hair wearing gold hoop earrings, holding a cosmetic product. [4.0 DTLA]
Before and after comparison of a woman's smile with concealer after [4.0 DTLA]
Close-up of a woman with a soft smile, wearing minimal makeup. [5.0 EP]
Before and after comparison of a woman's smile [5.0 EP]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[6.0 IE]
[7.0 KTOWN]
[7.0 KTOWN]
[8.0 LBC]
[8.0 LBC]
[9.0 MDR]
[9.0 MDR]
[10.0 NOHO]
[10.0 NOHO]
[11.0 OC]
[11.0 OC]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[12.0 PALI]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[13.0 PLAYA]
[14.0 PV]
[14.0 PV]
[15.0 SAMO]
[15.0 SAMO]
[16.0 SB]
[16.0 SB]
[17.0 SD]
[17.0 SD]
[18.0 SGV]
[18.0 SGV]
[19.0 WEHO]
[19.0 WEHO]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[20.0 WLA]
[0.5 ALTA]
[0.5 ALTA]
[1.5 BW]
[1.5 BW]
[5.5 HH]
[5.5 HH]
[7.5 LAD]
[7.5 LAD]
[9.5 MV]
[9.5 MV]
[12.5 PICO]
[12.5 PICO]
[14.5 RP]
[14.5 RP]
[19.5 WL]
[19.5 WL]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
[Shared]
Collage of a woman's face with different skin tones and makeup [0.5 ALTA,1.0 BH, 1.5 BW, 2.0 BU, 3.0 CC, 4.0 DTLA] shades.
Collage of medium-tan skintone shades with corresponding color codes. [5.0 EP, 5.5 HH, 6.0 IE, 7.0 KTOWN, 7.5 LAD, 8.0 LBC]
Collage of faces with different skin tones and shades, labeled 'Tan - Deep Skintones'. [9.0 MDR, 9.5 MV, 10.0 NOHO, 11.0 OC, 12.0 PALI, 12.5 PICO]
Collage of faces with different skin tones labeled as 'Deep Skintones'. [13.0 PLAYA, 14.0 PV, 14.5 RP, 15.0 SAMO, 16.0 SB, 17.0 SD]
[16.0 SB, 17.0 SD, 18.0 SGV, 19.0 WEHO, 19.5 WL, 20.0 WLA]
[Shared]
[Shared]
[Shared]

Everyday Base-ics Set

$48.00 $48.00
4.7
Rated 4.7 out of 5 stars
2,258 Reviews

Get the everyday sun protection you need + coverage you want with these 2 full-size complexion favorites ($56 value). Choose your shades:

Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 05 Fairfax. [05 Fairfax] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 10 Larchmont. [10 Larchmont] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 13 La Cienega. [13 La Cienega] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 15 Melrose. [15 Melrose] SunnyDays™ Tinted SPF 30 Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 20 Mulholland. [20 Mulholland] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 25 Ocean Park. [25 Ocean Park] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 30 PCH. [30 PCH] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 35 Point Dume. [35 Point Dume] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 38 Pomona. [38 Pomona] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 40 Runyon. [40 Runyon] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 45 Silver Lake. [45 Silver Lake] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 50 Sunset. [50 Sunset] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 55 Temescal. [55 Temescal] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 60 Third St. [60 Third St] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 65 Topanga. [65 Topanga] Tower 28 Beauty SunnyDays™ Tinted SPF 30 in the shade 70 Venice. [70 Venice] SunnyDays™ Tinted SPF 30

SunnyDays™ Tinted SPF 30

05 Fairfax
05 Fairfax
Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

0.5 ALTA
0.5 ALTA

Get the everyday sun protection you need + coverage you want with these 2 full-size complexion favorites ($56 value). Choose your shades:

Free Shipping $30+ • Free Returns

  • 🥰Pick Your Shades
  • 👯Full-Sized Products
  • ✨Natural Finish
  • 🖼Buildable Coverage
  • 🙅‍♀️Won't Clog Pores
  • 😳Sensitive Skin Safe

What's Included

SunnyDays™ SPF 30 Tinted Sunscreen (Full-size): A 2-in-1 mineral sunscreen foundation with broad spectrum SPF 30, light-medium buildable coverage, and a natural finish. Designed for sensitive/problem-prone skin and available in 17 flexible shades.

Swipe Serum Concealer (Full-size): A hydrating concealer that glides on like a serum with medium-buildable coverage power. It instantly covers dark circles, redness, and blemishes, and is available in 20 shades.


Take our 3-min quiz to find your shade!

Ingredients

SunnyDays™ Tinted SPF 30 (30 mL/1 fl oz): Zinc oxide, 12.6%, Water/Aqua/Eau, Isononyl Isononanoate, C9-12 Alkane, Butyloctyl Salicylate, Polyglyceryl-6 Polyricinoleate, Caprylic/Capric Triglyceride, Glycerin, Ethylhexyl Methoxycrylene, Trimethylsiloxysilicate, Mica, Polyglyceryl-2 Isostearate, Sodium Chloride, Phenoxyethanol, Disteardimonium Hectorite, Polyglyceryl-3 Polyricinoleate, Polyhydroxystearic Acid, Coco-Caprylate/Caprate, Isostearic Acid, Lecithin, Polyglyceryl-6 Polyhydroxystearate, Jojoba Esters, Ethylhexylglycerin, Sodium Phytate, Aloe Barbadensis Leaf Water, Centella Asiatica Extract, Opuntia Tuna Fruit, Salvia Officinalis (Sage) Extract, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891).

Swipe Serum Concealer (6.5 mL/.22 fl oz): Water/Aqua/Eau, Hydrogenated Polyisobutene, Isononyl Isononanoate, Propanediol, Glycerin, Polyglyceryl-3 Polyricinoleate, Polyglyceryl-3 Diisostearate, Disteardimonium Hectorite, Sorbitan Isostearate, Magnesium Sulfate, Sodium Dehydroacetate, Caprylyl Glycol, 1,2-Hexanediol, Magnesium Stearate, Tocopheryl Acetate, Sodium Lauroyl Glutamate, Lysine, Magnesium Chloride, Sodium Hyaluronate, Cassia Angustifolia Seed Polysaccharide, Centella Asiatica Extract, Lactobacillus Ferment Lysate, Camellia Sinensis Leaf Extract, Punica Granatum Bark/Fruit Extract, Lactobacillus Ferment, Caffeine, Aluminum Hydroxide (CI 77002), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Non-irritating, Clinically Tested for Irritation, Ophthalmologist-tested.

Fragrance Free, Essential Oil Free, Gluten Free, Alcohol-Free, Non-comedogenic, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How To Use

SunnyDays™ Tinted SPF 30: Use daily as the last step of your skincare to protect with broad spectrum SPF 30 and the first step of your makeup routine for complexion coverage.

Swipe Serum Concealer: Swipe on directly with the applicator to cover dark circles, spot conceal, or for all over coverage. Use fingertips, a brush, or beauty sponge to blend.

Pro Tip: For Light Coverage (to even out redness, discoloration), apply with fingertips and blend out. For Medium/Buildable Coverage (to cover blemishes, etc.), tap on with a dampened beauty sponge or brush. Tap to layer for Higher Coverage.

View full details
Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared]
Everyday Base-ics Set

DERMATOLOGIST-APPROVED, CLINICALLY-TESTED, NON-IRRITATING

Makeup That Won't Break You Out.

F.A.Q.

Yes, it is safe for sensitive skin, non-comedogenic (aka won't clog your pores), and is 100% compliant with National Eczema Association guidelines.
You can find your best shade match by taking our quiz (linked in our navigation bar!) OR you can email us a selfie and our team will help with your shade match! We're hey@tower28beauty.sbs. We also offer 30 day free returns to help you find the perfect shade!
Personal preference! However you usually use foundation and concealer, you can use the Everyday Base-ics Set the same way. It is not needed but if you like to powder your T-zone or want your overall makeup to last longer then powder away!

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 2,258 reviews
94%would recommend these products
Slide 1 selected
Reviews Summary
Customers say this concealer blends beautifully and feels lightweight on skin, delivering natural-looking coverage that lasts all day without caking. Many appreciate its creamy, serum-like texture that applies smoothly and works well for sensitive skin. The tinted SPF version is praised for providing sun protection with a dewy finish. Common feedback highlights excellent shade matching and buildable coverage. Some note the formula can look cakey if applied heavily, and a few experienced shade mismatches online. Overall, users love the product's gentle formula and versatile coverage for everyday wear.
Write a Review (Opens in a new tab)
2,258 reviews
  • H
    HALEY
    Reviewing
    Swipe Serum Concealer®
    I recommend this product
    Rated 5 out of 5 stars
    4 days ago
    5 Stars

    Seamless and didn’t make me break out!

    Was this helpful?
  • J
    Janica
    Reviewing
    Swipe Serum Concealer®
    I recommend this product
    Rated 4 out of 5 stars
    5 days ago
    4 Stars

    Love that it’s water based!!

    Was this helpful?
  • V
    Veronica
    Reviewing
    Swipe Serum Concealer®
    I do not recommend this product
    Rated 1 out of 5 stars
    1 week ago
    1 Star

    package came damaged

    Was this helpful?
  • L
    Laura
    Reviewing
    SunnyDays™ Tinted SPF 30
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    5 Stars

    Love how it looks natural, and offers SPF protection without irritating my skin. It’s so smooth to apply and provides even coverage.

    Was this helpful?
  • AB
    Amy B.
    Verified Buyer
    Reviewing
    Swipe Serum Concealer®
    I recommend this product
    Skin Challenges Dryness, Dullness
    What Did You Like About This Product? Finish
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Pretty finish

    I really like this product! It's not too heavy or drying. The only thing that would make it better is longer wear. It lasted about half the day before I needed to touch it up.

    Was this helpful?
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[0.5c big bear] [1n big sur] [1.5O blythe] [2c carlsbad] [2p catalina] [3p coachella] [3w coronado] [4c crystal cove] [5w del mar] [6p encinitas] [7c glamis] [9O huntington] [9w indio] [8n joshua tree] [11w la jolla] [11o la quinta] [10p laguna] [12n malibu] [12.5n mojave] [12w montecito] [12o napa] [12.5p newport] [13p oceanside] [14w ojai] [14.5r palm springs] [16p palos verdes] [15w rancho mirage] [14.5n redondo] [18w san clemente] [17r santa ynez] [19n sequoia] [19.5o tahoe] [20n ventura] [20w victorville] [20o yuma] [20r zzyzx] [2c carlsbad]
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Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 1.0 BH, shown with the tube standing upright next to the open applicator wand to reveal the product. [1.0 BH] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 2.0 BU, shown with the tube standing upright next to the open applicator wand to reveal the product. [2.0 BU] Tower 28 Beauty Swipe Serum Concealer in the shade 3.0 CC, shown with the tube standing upright next to the open applicator wand to reveal the product. [3.0 CC] Tower 28 Beauty Swipe Serum Concealer in the shade 4.0 DTLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [4.0 DTLA] Tower 28 Beauty Swipe Serum Concealer in the shade 5.0 EP, shown with the tube standing upright next to the open applicator wand to reveal the product. [5.0 EP] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 6.0 IE, shown with the tube standing upright next to the open applicator wand to reveal the product. [6.0 IE] Tower 28 Beauty Swipe Serum Concealer in the shade 7.0 KTOWN, shown with the tube standing upright next to the open applicator wand to reveal the product. [7.0 KTOWN] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 8.0 LBC, shown with the tube standing upright next to the open applicator wand to display the product. [8.0 LBC] Tower 28 Beauty Swipe Serum Concealer in the shade 9.0 MDR, shown with the tube standing upright next to the open applicator wand to reveal the product. [9.0 MDR] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in shade 10.0 NOHO, with the tube standing upright next to the open applicator wand, revealing the product. [10.0 NOHO] Tower 28 Beauty Swipe Serum Concealer in the shade 11.0 OC, shown with the tube standing upright next to the open applicator wand to reveal the product. [11.0 OC] Tower 28 Beauty Swipe Serum Concealer in the shade 12.0 PALI, shown with the tube standing upright next to the open applicator wand to reveal the product. [12.0 PALI] Swipe Serum Concealer® [13.0 PLAYA] Tower 28 Beauty Swipe Serum Concealer in the shade 14.0 PV, shown with the tube standing upright next to the open applicator wand to reveal the product. [14.0 PV] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 15.0 SAMO, shown with the tube standing upright next to the open applicator wand to reveal the product. [15.0 SAMO] Tower 28 Beauty Swipe Serum Concealer in the shade 16.0 SB, shown with the tube standing upright next to the open applicator wand to reveal the product. [16.0 SB] Tower 28 Beauty Swipe Serum Concealer in the shade 17.0 SD, shown with the tube standing upright next to the open applicator wand to reveal the product. [17.0 SD] Tower 28 Beauty Swipe Serum Concealer in the shade 18.0 SGV, shown with the tube standing upright next to the open applicator wand to reveal the product. [18.0 SGV] Tower 28 Beauty Swipe Serum Concealer in the shade 19.0 WEHO, shown with the tube standing upright next to the open applicator wand to reveal the product. [19.0 WEHO] Swipe Serum Concealer® Tower 28 Beauty Swipe Serum Concealer in the shade 20.0 WLA, shown with the tube standing upright next to the open applicator wand to reveal the product. [20.0 WLA] Swipe Serum Concealer®

Swipe Serum Concealer®

All-Over Hydrating Concealer

0.5 ALTA
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Mineral Sunscreen

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Tower 28's Everyday Base-ics Set includes SunnyDays™ SPF 30 provides light-medium buildable coverage and UV protection, as well as Swipe Serum Concealer covers dark circles, redness, and blemishes with a skin-like natural finish. [Shared] Everyday Base-ics Set
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