The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly
The Tower 28 Beauty ShineOn Lip Jelly in the shade Fire. [Fire]
The Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO. [XOXO]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Chill. [Chill]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Magic. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Wild. [Wild]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Almond. [Almond]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew. [Cashew]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut. [Coconut]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio. [Pistachio]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame. [Sesame]
ShineOn Lip Oil Jelly
A person wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fear Less on her lips. [Fear Less]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Fire on her lips. [Fire]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade XOXO on her lips. [XOXO]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Chill on her lips. [Chill]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Magic on her lips. [Magic]
The Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Spicy on her lips. [Spicy]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Wild on her lips. [Wild]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Almond on her lips. [Almond]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Cashew on her lips. [Cashew]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Oat on her lips. [Oat]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Coconut on her lips. [Coconut]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model holding the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio in her hands. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Pistachio on her lips. [Pistachio]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Sesame on her lips. [Sesame]
[Cranberry Frost]
[Cranberry Frost]
[Cranberry Frost]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out. [Shared]
All shades of the Tower 28 Beauty ShineOn Lip Jelly swatched out on three different skin tones. [Shared]
A model wearing the Tower 28 Beauty ShineOn Lip Jelly in the shade Iced XOXO. [Iced XOXO]
All shades of the Tower 28 Beauty ShineOn Lip Jelly applied on three different skin tones. [Shared]
All shades of the Tower 28 Beauty ShineOn Milky Lip Jelly applied on three different skin tones. [Shared]
[Cranberry Fizz]
[Cranberry Fizz]
ShineOn Lip Oil Jelly

ShineOn Lip Oil Jelly

$16.00 $16.00
4.8
Rated 4.8 out of 5 stars
1,375 Reviews
3.9 mL / 0.13 fl oz

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

Shade
Not Sure? Take Shade Quiz
GLOSSY
MILKY

The shine of a gloss, the comfort of a balm + a touch of color. This non-sticky, moisturizing gloss is everything you want in a lip gloss with none of the hangups.

ShineOn Lip Oil Jelly

Oat

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Free Shipping $30+ • Free Returns

  • 😘Non-Sticky Gloss
  • ✨High-Shine Finish
  • 💧Hydrating
  • 🌸Vegan
  • 🥑Nourishing Oils
  • 😳Sensitive Skin Safe

Tell Me More

Shine of a gloss, comfort of a balm!
Unlike traditional lip gloss that coats lips with a layer of shine while leaving lips dry underneath, this jelly formula is made with a unique blend of 5 nourishing oils to soothe + protect lips.

Earth Sensitive Pledge: ShineOn packaging is made from 50% PCR (aka post-consumer recycled plastic) as part of our commitment to sustainable packaging.

Ingredients

Chill: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract, Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Magic: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Calcium Aluminum Borosilicate, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Silica, Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tin Oxide, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Red 40 Lake (CI 16035).

Spicy, Wild: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Red 7 Lake (CI 15850), Yellow 5 Lake (CI 19140), Manganese Violet (CI 77742), Red 30 Lake (CI 73360).

XOXO, Fire: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).

Oat, Almond, Coconut, Cashew, Pistachio: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Octyldodecanol, Silica Dimethyl Silylate, Ricinus Communis (Castor) Seed Oil, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Titanium Dioxide (CI 77891), Manganese Violet (CI 77742), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850), Red 30 Lake (CI 73360).

Sesame: Polybutene, Hydrogenated Polyisobutene, Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer, Ricinus Communis (Castor) Seed Oil, Octyldodecanol, Silica Dimethyl Silylate, Oryza Sativa (Rice) Bran Extract, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Persea Gratissima (Avocado) Oil, Rosa Canina Seed Oil, Rubus Idaeus (Raspberry) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Red 7 Lake (CI 15850).

Dermatologist Approved, Clinically Tested, Hypoallergenic, Responsible Mica.

Fragrance Free, Essential Oil Free, Gluten Free, Silicone Free, Vegan, Cruelty-Free.


The list of ingredients may change from time to time. Please refer to the product packaging for the most up-to-date information.

How to Use

Just swipe and smile!

Pro Tip: Apply over bare lips or pair with OneLiner Lip Liner!

View full details
The Tower 28 Beauty ShineOn Lip Jelly in the shade Oat. [Oat]
ShineOn Lip Oil Jelly
Oat

ShineOn Lip Oil Jelly

Oat

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Shine of a Gloss, Comfort of a Balm ✨

  • Pistachio

    Semi-sheer, milky nude pink

  • XOXO

    Sheer pink

  • Chill

    Clear Gloss

  • Magic

    Clear gloss with gold shimmer

  • Sesame

    Semi-sheer, milky mauve

  • Fire

    Sheer orange

  • Wild

    Sheer-ish raspberry

  • Coconut

    Semi-sheer, milky rosy pink

  • Cashew

    Semi-sheer, milky rosy brown

  • Oat

    Semi-sheer, milky peachy pink

  • Almond

    Semi-sheer, milky chocolate

Always Shiny, Never Sticky.

  • "For those who don't like wearing sticky lip glosses 👄 that leave a gloopy mess behind"

  • “Tower 28 Is Making Sensitive Skin 🎉 Fun”

1 2

F.A.Q.

ShineOn Lip Jelly feels literally like a lightweight jelly on your lips! It's everything you want in a lip gloss with none of the hang-ups: non-sticky and made with lip conditioning ingredients to keep your lips soft!
ShineOn Lip Jelly does not contain plumping ingredients and will not sting or irritate lips. However, the high-shine glossy finish will give lips a fuller effect!
ShineOn Lip Jelly has a light food-grade beachy coconut flavor!
Yes, ShineOn Lip Jelly is formulated without animal byproducts, and never tested on animals. ALL Tower 28 products are vegan & cruelty-free.

Reviews

4.8
Rated 4.8 out of 5 stars
Based on 1,375 reviews
96%would recommend these products
Slide 1 selected
Reviews Summary
Customers say this lip oil jelly has a smooth, non-sticky texture that feels comfortable and hydrating throughout the day. The formula delivers beautiful, buildable color in sheer to medium tones without feathering or drying lips. Many reviews highlight the pleasant feel, glossy finish, and variety of flattering shades suitable for different skin tones. Users appreciate the lightweight consistency and note it doesn't feel thick or goopy. Some mention moderate longevity and a few wish for stronger staying power or a sturdier applicator. Overall, customers praise the formula's balance of shine, hydration, and wearability.
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1,375 reviews
  • M
    Mark
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    very subtle. love it

    Was this helpful?
  • M
    Mark
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    love it

    Was this helpful?
  • M
    Mark
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Rated 5 out of 5 stars
    6 days ago
    5 Stars

    love that I can apply without irritating my skin or heaviness. color is actually subtle. looks great on sensitive skin.

    Was this helpful?
  • EP
    Ella P.
    Verified Buyer
    Reviewing
    ShineOn Lip Oil Jelly
    I recommend this product
    Skin Tone Fair
    What Did You Like About This Product? Color, Did Not Irritate My Skin
    Would You Recommend This Product? Yes
    Rated 5 out of 5 stars
    1 week ago
    Love it so much!

    Got this originally as apart of the Sephora birthday gift and immediately repurchased after it ran out. It's a great formula for long wear!

    Was this helpful?
  • AP Profile picture for Amanda P.
    Amanda P.
    Verified Buyer
    Reviewing
    Milky Lip Set
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Obsessed With These Milky Lip Glosses!

    I absolutely love the Tower 28 Milky Lip Set! The colors are so beautiful and perfect for everyday wear. The formula feels so smooth, hydrating, and comfortable on my lips without that sticky feeling. I love how they make my lips look juicy, glossy, and healthy. They look beautiful on their own, but I especially love pairing them with my favorite lip liners. As someone who loves Tower 28 and has sensitive skin, I really appreciate their products. This set is definitely worth it, and I would absolutely repurchase!

    Was this helpful?
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